A common broadcaster refrain is to "honor the hallmarks of quality, balanced journalism while maintaining a focus on localism and community service". But where is it written that a broadcaster's localism and community service efforts must be limited to news exposés and an occasional in-person visit?
For us, localism is a widespread digital community connection, one that touches everyone, multiple times a week, by enriching the pride, passion, and preservation desires of residents, businesses, and nonprofits, in every town; and it's provided exclusively, by one TV Station per market.
Television dominated the media landscape for more than 3/4's of a century, with a simple Network / affiliate model that maximized viewership with exclusive programming and mass promotional capabilities. Over the last two decades though digital upstarts have seized control of media time spent, with a model centered around community and relationships.
Now, as global & national communities expand their direct to consumer capabilities, (i.e. Facebook’s cryptocurrency, NBC’s Shoppable Ads, etc.), Localism.US, in a Network / affiliate proprietary and prestigious manner, transforms local connectivity, with a digital, Satellite Gateway platform, that:
- Establishes each Station as the preeminent source for local community, content, and commerce.
- Elevates each Station's programming and promotion awareness, via daily interactions in an ad-free, Community Hub.
- Cultivates each Station’s Millennial viewership with locally inspiring and humorous content (Including a new, Station owned, OTT outlet).
- Plus, a lot more!
Owning local markets requires more than acquiring an app or tool kit, it requires a platform that is built specifically for regional community engagement, from the ground up (as the hierarchy/virtues chart above illustrates).
In short, we enable one Station to establish an unfathomable advantage, by becoming The Local Source, with minimal manpower requirements, while generating a new multi-million-dollar revenue stream.
"In a hyper connected world what we have to do is move from differentiation to actually making a difference; to people, communities and societies..."
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